Privacy Policy
Privacy Policy
Effective Date: December 1, 2019
Last Updated: December 1, 2025
Madison Avenue Face & Body (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, store, and safeguard your information when you visit our website, contact our office, or receive medical or aesthetic services from our practice. As a medical aesthetics and advanced neuromuscular activation practice, we are a HIPAA-covered entity and maintain strict standards for the protection of health information.
By using this website, you agree to the terms outlined below.
1. Information We Collect
We may collect the following types of information:
A. Information You Provide Directly
Examples include:
Name
Email address
Phone number
Appointment or consultation requests
Any information you submit through website forms
Information provided during communications with our office
Uploaded or emailed documents
Payment information for services
Please do not submit medical history, sensitive diagnostic information, or photographs containing PHI through standard website contact forms. Any clinical information should only be submitted through our secure systems or during in-person visits.
B. Protected Health Information (PHI)
Because we are a HIPAA-covered medical practice, we may collect PHI such as:
Medical history
Treatment plans and clinical notes
Diagnostic or treatment-related photographs
Neuromuscular activation data
Information related to aesthetic or medical evaluations
Information submitted through HIPAA-secure intake forms or EMR systems
All PHI is handled according to HIPAA regulations. For more details about your rights under HIPAA, please refer to our HIPAA Notice of Privacy Practices.
C. Automatically Collected Data
When you visit our website, we may automatically collect:
IP address
Device type
Browser type
Pages visited
Date and time of access
Cookies and tracking data
Analytics information (e.g., Squarespace Analytics, Google Analytics, Meta/Facebook Pixel)
This information helps us measure website performance and enhance user experience.
2. How We Use Your Information
We may use your information to:
Respond to inquiries or appointment requests
Provide medical, aesthetic, and neuromuscular activation services
Determine candidacy for treatments
Maintain accurate patient and treatment records
Improve our website, user experience, and services
Communicate updates, confirmations, or follow-up information
Process payments
Monitor website security and prevent misuse
Comply with legal and regulatory obligations
We do not sell or rent your personal information.
3. Cookies and Tracking Technologies
Our website may use cookies and related technologies to:
Improve website functionality
Analyze visitor behavior and performance
Support advertising or retargeting tools
Customize user experience
You may disable cookies at any time through your browser settings. Some features of the site may not function properly without them.
4. Third-Party Services
We may use third-party tools and service providers such as:
Website hosting platforms (e.g., Squarespace)
Analytics services (Google Analytics, Meta Pixel)
Scheduling or communication tools
Payment processors
HIPAA-compliant EMR or intake systems
These third-party providers may process data on our behalf and have their own privacy policies that govern how they handle your information.
We do not permit third-party vendors to use your information for purposes unrelated to their contracted services.
5. Confidentiality & Health Information (HIPAA)
As a HIPAA-covered entity, we protect all PHI according to federal and state laws.
Your PHI may be used or disclosed for:
Treatment
Payment
Healthcare operations
Patient safety and quality improvement
Legal or regulatory requirements
We do not disclose PHI for marketing purposes without your authorization and we do not sell PHI.
Do not share medical details through unsecured website forms. Clinical information should only be communicated through secure, HIPAA-compliant channels.
For full details of your rights, please see our HIPAA Notice of Privacy Practices.
6. Your Rights
Depending on the type of information and applicable laws, you may have rights to:
Request access to your personal information
Request correction of your information
Request deletion of personal (non-PHI) data
Opt out of marketing communications
Withdraw previously given consent
Request restrictions on how your PHI is used (HIPAA)
Request confidential communications regarding PHI
Obtain a copy of our HIPAA Notice
To exercise any privacy or HIPAA-related rights, please contact us using the information at the end of this page.
7. Data Security
We implement administrative, technical, and physical safeguards to protect personal information and PHI, including:
HIPAA-compliant software
Encrypted systems
Secure networks
Access controls
Staff privacy and security training
While we follow industry best practices, no website or electronic system can guarantee absolute security.
8. Accessibility
Madison Avenue Face & Body is committed to digital accessibility.
If you experience difficulty accessing any part of this Privacy Policy or our website, please contact us and we will assist you promptly.
9. Changes to This Privacy Policy
We may update this Privacy Policy periodically. All changes will be posted on this page with an updated “Last Updated” date. Continued use of the website indicates acceptance of the revised policy.
10. Contact Us
If you have questions about this Privacy Policy or wish to submit a privacy-related or HIPAA-related request, you may contact us at:
Madison Avenue Face & Body
New York, NY
Email: info@madisonavenuefaceandbody.com
Phone: 212 684-0315